Story
Coaching
Portfolio

For more success in business
and more satisfaction in life

1. Your
Life-Story

More clarity in your new life

Sometimes it takes a fresh start to steer your life back in the right direction. In life story coaching, we discover together who you really are and where you want to go. Based on your personality, values, skills and passions, we create your new life story - one that inspires and fulfills you.

It's about finding your true calling and gaining the clarity you need to courageously follow your path. With targeted strategies and practical support, we define your goals, create orientation and take you step by step to where you really want to be - both professionally and personally.

Start now and find your New Story that inspires you - for a fulfilled life full of meaning and success!

2. Your
Brand-Story

WE DEVELOP A BRAND THAT TELLS YOUR STORY

A strong brand is more than just a logo or a product - it is a story that connects, inspires and excites. Your brand story is the foundation of your brand identity. It is what convinces customers, inspires partners and makes your team proud. But the right brand story doesn't happen by chance - it has to be discovered, designed and strategically brought to life.

In brand story coaching, we go in search of clues: What makes you and your company unique? What values, visions and stories are behind your brand? Together, we develop an authentic and convincing brand story that clearly positions your brand and makes it emotionally tangible.

I not only contribute my expertise as a business coach and retail expert, but also the full power of my performance marketing agency trueRetail.

This means that we not only think your story creatively, but also implement it - in strong concepts, clear positioning and effective communication. From brand strategy and design to campaign ideas, we ensure that your brand story comes to life on all channels and reaches people.

A good story doesn't just stay in your head - it stays in your heart. Let us charge your brand with personality, authenticity and a clear message that makes a lasting impression.

Your brand has the potential to write stories that stick. Together we will bring them to life.

3. Your
Business-Story

Make your business idea a success

Our coaching starts with a comprehensive analysis of your current business idea and the market environment. Together we identify the strengths and weaknesses as well as opportunities and risks of your project. Through targeted workshops and creative brainstorming sessions, we develop innovative solutions and concrete measures to take your business idea to the next level.

I will then guide you through the entire practical implementation of your ideas. We create detailed business plans, develop marketing strategies and implement effective measures to attract and retain customers. Together we will overcome all challenges and lead your business to sustainable success.

Why do I know what works for customers?

Over the last 20 years, I have developed numerous new and innovative business ideas with a wide variety of companies and partners.

Through decades of daily offer and product improvement, I have developed a keen sense of which product ideas and business concepts work for customers and the market, and which don't.

Get started today and let's get your business on the road to success together!

My best-known and most exciting projects were the development of a large online travel provider and the conceptualisation of what is currently Europe's most successful mobile phone start-up with over 1.4 million customers.

4. Your
Retail-Story

For retail suppliers

In retail coaching, I support retail suppliers with my expertise and guide them through the entire listing process with the retailer. You will gain detailed insights into the world of international food retailing in order to sustainably improve your performance.

You know how the retailer thinks and acts at all times and can use this to your advantage in all areas. You understand exactly what buyers need and can anticipate their decisions well.

Furthermore, I perfect your product down to the last detail, make it fit for listing in retail and coach you and your team through the entire negotiation process right up to the shelf.

Retail coaching gives you as a retail supplier more security, more negotiating success and more listings, with higher sales and margins at the same time.

Go to Retail Coaching